As I was considering buying an e-book/membership earlier today for a group of search engine optimization techniques and ideas, I began searching the net for reviews, figuring that I better not spend that $147 until I make sure I know it will be worth my time and money. So, I went to Google and did a search for the products name and "review". Wow, over 800,000 listings came up. I began then clicking the top listings, figuring they will at least provide me with some incite on if this product/service was worth it.
Guess what? Each and every review I read, one after another was simply a biased, often poorly written, sales pitch with each webmasters affiliate link plastered throughout the supposed review. How can I get a straight forward review from people who actually tried this product? The answer is, it's not easy! Site after site I felt as if I was reading a review for a machine gun written by a 85 year old grandmom who never saw a gun in her life. I would guess that the majority of reviews I found on the first 3 pages of Google were written by people who never even tried the actual product, but instead were simply trying to make a sale, hoping their visitors will click on the affiliate marketing links they have all over the review, and then buy the product. Of course, if they did use the product and it totally sucked, why would they say anything bad about it if their intentions were to try marketing that same product to their website visitors. Note that most e-books do offer a money back guarantee if you jump through enough hoops to get it. This is why legimate complainers usually don't bother wasting their time to tell the world how terrible certain products are.
The one negative review I found was ironically on a site selling an ebook which was in direct competition to the one I was looking for. The lesson learned here is to never trust what you read on the internet, unless you know the actual source behind it. There are peoples names being slandered, companies products being both slandered by competition, and idolized by their affiliates, and lies being published probably every nanosecond.
Monday, March 30, 2009
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